Speed Optimization & Core Web Vitals
Real performance improvements for WordPress and WooCommerce — focused on user experience, stability, and measurable Core Web Vitals (LCP, INP, CLS).
Signs your site has performance problems
If you’re seeing these symptoms, the fix is rarely “one plugin”. Performance is usually a mix of frontend, backend, and content decisions.
- PageSpeed scores look unstable or don’t match real user experience
- Slow LCP (hero image / header content loads late)
- Clicks feel delayed (bad INP), especially on mobile
- Layout shifts while loading (CLS), causing mis-clicks
- WooCommerce pages feel heavy (shop, product, cart, checkout)
- High bounce rate or users complaining the site “feels slow”
Why speed issues cost more than you think
Lower conversions
Every delay increases drop-off — especially on landing pages and checkout.
Worse UX on mobile
Many sites “pass” on desktop but fail where real customers actually are.
Fragile quick fixes
Aggressive caching/optimization can break features and create hidden regressions.
How performance work is handled (without guesswork)
I focus on the biggest bottlenecks first, then iterate safely. The goal is faster real-world UX — not just a prettier score.
Measure and isolate bottlenecks
Identify what’s slow: render-blocking assets, heavy DOM, JS execution, fonts, images, server response, plugins, third-party tags.
Fix with safe, testable changes
Optimize assets, caching strategy, critical rendering path, image delivery, and backend performance — while keeping functionality intact.
Verify CWV + key user flows
Validate improvements and confirm your important flows still work: forms, navigation, cart/checkout, analytics events, and dynamic content.
What I typically optimize (depending on your site)
- Hero/LCP element delivery (images, fonts, critical CSS)
- JS execution time and third-party scripts (tag cleanup and deferral)
- Image strategy (proper sizing, compression, lazy loading)
- WooCommerce performance hotspots (cart fragments, queries, templates)
- Server response time (PHP workers, caching, DB pressure, CDN strategy)
Note: I don’t sell “SEO services”. This is engineering work that improves real UX and supports discoverability as a side effect.
Examples of similar performance work (sanitized)
Homepage LCP improvement
Reduced render-blocking overhead and improved hero delivery for a faster first load — especially on mobile.
WooCommerce shop performance stabilization
Reduced heavy scripts and template overhead, improving responsiveness and reducing slow interactions.
Quick answers before you start
No. Plugins help, but real speed gains usually come from fixing bottlenecks: asset strategy, heavy JS, theme output, images, server response, and third-party tags.
Changes are applied in a controlled way, tested against key pages and flows, and rolled out safely. The goal is stability, not “optimization at any cost.”
I focus on real-world UX and Core Web Vitals. Scores can fluctuate, but the underlying improvements (and user experience) should be consistent.
Want your site to feel fast (especially on mobile)?
Share your URL and what feels slow. I’ll confirm the bottlenecks and the safest approach.